Twitter’s experiment that prompted people to read an article before tweeting it out has succeeded in getting more people to read before they tweet, the company said.
The company has been testing the feature since June, when it first started asking some of its Android users if they wanted to open a link before retweeting it. Twitter now says the prompt has been a success. The experiment has led to more people opening articles, and in some cases opting not to send the retweet after all.
📰 More reading – people open articles 40% more often after seeing the prompt— Twitter Comms (@TwitterComms) September 24, 2020
📰 More informed Tweeting – people opening articles before RTing increased by 33%
📰 Some people didn’t end up RTing after opening the article – which is fine! Some Tweets are
best left in drafts 😏
Twitter says it will soon be pushing the feature out to all its users in an effort to encourage “more informed tweeting.” Once live, Twitter will surface a prompt noting that “headlines don’t tell the full story,” when a user retweets a link they haven’t opened in the app.