By late Friday evening, however, one Twitter user noticed the company had reverted the change, with Twitter confirming the move one day later. “After considering the feedback we heard, we’re rolling back this change for now while we explore different options,” a spokesperson for the company told The Verge. “We appreciate those who shared their points of view — your feedback helps us make Twitter better.”
When the initial change was first spotted, Twitter product manager Eleanor Harding said the company made the tweak to “better respect” people who decide to delete their tweets. Part of what made the move problematic for many was that it simply left a blank space where the embed of a deleted tweet had been previously. Harding said Twitter was planning to roll out additional messaging that would explain why a tweet was no longer visible.
Twitter didn’t elaborate on the “different options” it was exploring following its reversal. For many, the decision to change how embeds work was a strange one. When Twitter first introduced embedding in 2011, it said it intentionally wanted to maintain the text of deleted tweets. And for many years afterward, company executives, including former CEO Jack Dorsey, stressed the role of the platform as a kind of “public record.”