Twitter ditches its tabbed timeline mere days after rolling it out

"We heard you."

Thomas Trutschel via Getty Images

Just days after introducing a feature that made an algorithmically-generated feed the default for iOS users, Twitter is changing things back to the way they were before. “We heard you,” the company said. “Some of you always want to see latest tweets first. We’ve switched the timeline back and removed the tabbed experience for now while we explore other options.”

If didn’t follow the controversy Twitter created for itself, it all started last year when the company began testing a new tabbed interface for switching between its algorithmically-generated “Home” feed and reverse-chronolgical “Latest” feed. On March 10th, the company began rolling out the feature to iOS, promising it would come to its Android app and web client soon after. But what many people found, and ended up complaining about, was that the feature would default their feed to the algorithmic one every time they opened the app.

This isn’t the first time an internet company has rolled back a feature, but it shows that many people still want a chronological feed and dislike it when companies try to take that functionality away from them. When it comes to Twitter, there’s a case to be made that many people come to the platform to get first-hand accounts and information when there’s breaking news. So making that version of the website difficult to access isn’t doing anyone any favors.