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Twitter will soon only recommend paid users in its For You feed

Elon Musk said the change, meant to fend off AI bots, will roll out on April 15th.

The Twitter Blue Checkmark is seen in this photo illustration in Warsaw, Poland on 21 September, 2022. Twitter management has announced the introduction of a new verification label to replace the blue check previously given only to verified accounts. As the director of the service, Esther Crawford explains, unlike the blue symbol this one will be gray and it will be free. Twitter management has announced the introduction of a new verification label to replace the blue check previously given only to verified accounts. As the director of the service, Esther Crawford explains, unlike the blue symbol this one will be gray and it will be free. Verified accounts will now have an 'Official' badge under their username, along with a gray verification tag. All previously verified accounts will receive the 'official' check mark which will not be available for purchase and not everyone will be eligible. (Photo by STR/NurPhoto via Getty Images)
NurPhoto via Getty Images
Mariella Moon
Mariella Moon|@mariella_moon|March 28, 2023 12:11 AM

In a couple of weeks, all the tweets you see on the For You feed will come from Twitter Blue users. Twitter boss Elon Musk has announced that the website will only display tweets from verified accounts in For You's recommendations starting on April 15th going forward. 

Musk explained that the company is making the move to combat AI bots and that it's the "only realistic way" to prevent "advanced AI bot swarms" from taking over. He also said that Twitter is fighting a "hopeless losing battle" otherwise if it doesn't implement the change. In a follow-up tweet, Musk clarified that AI bots can pay for verification (and presumably be shown in the For You timeline), as long as they don't impersonate a human. 

Twitter's For You interface shows not just tweets from the accounts a user follows, but also content based on previous tweets they've liked or other people in their network have liked. The feature debuted on iOS back in January as an alternative to the Following tab before making its way to other platforms. Not everybody liked it, and Twitter released an update so that its web and mobile apps will default to the timeline tab users last had open after it came out. But displaying only verified users could potentially mean that those who choose to view it would see a lot more promotional tweets. 

After all, pretty soon the only verified accounts on the social media site will be Twitter Blue subscribers. Twitter previously announced that it's killing legacy checkmarks on April 1st, stripping public personalities, companies, government and non-government organizations and the like of their verified status unless they pay for it.

Twitter will soon only recommend paid users in its For You feed