Latest in Entertainment

Image credit: Lucy Nicholson / Reuters

100 million people watch YouTube on TVs each month

YouTube's big-screen audience is growing fast.
Karissa Bell, @karissabe
June 25, 2020
203 Shares
Share
Tweet
Share

Sponsored Links

YouTube unveils their new paid subscription service at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. Alphabet Inc's YouTube will launch a $10-a-month subscription option in the United States on October 28 that will allow viewers to watch videos from across the site without interruption from advertisements, the company said on Wednesday.  REUTERS/Lucy Nicholson
Lucy Nicholson / Reuters

YouTube viewership is increasingly shifting away from phones and over to the big screen. The company has seen a “dramatic shift in viewing patterns,” with more than 100 million people watching YouTube or YouTube TV on televisions in the United States each month. Watch time on televisions has also increased: up 80 percent since last year, while live content watch time grew 250 percent in March, compared with 2019. 

YouTube highlighted the stats as part of its NewFronts presentation, an industry event aimed at digital advertisers. The company also announced a new lineup of original programming, including “Ultimate Home Championship,” a virtual competition starring athletes and YouTube personalities, who will compete in “at home” events like “laundry hamper basketball.” The show will be hosted by Stephen Curry and will raise money for COVID-19 relief.

Google has long tried to push YouTube off of just phones and onto larger screens. Now, it looks like those efforts are paying off. That shift has also likely been accelerated in recent months by the coronavirus pandemic, as many people have been stuck at home with more time to spend in front of their TVs.

YouTube also shared how viewing habits have shifted during the pandemic. Views of sourdough-related content skyrocketed more than 400 percent between mid-March and the end of May, compared with the beginning of the year, according to the company. Cooking-related videos also jumped 45 percent compared with last year, while “workout at home” videos climbed 200 percent since mid-March.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
203 Shares
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Google brings dark mode to Docs, Sheets and Slides on Android

Google brings dark mode to Docs, Sheets and Slides on Android

View
Facebook envisions using holographics for super-slim VR glasses

Facebook envisions using holographics for super-slim VR glasses

View
You can buy 'Microsoft Flight Simulator' on 10 DVDs if you want

You can buy 'Microsoft Flight Simulator' on 10 DVDs if you want

View
Xiaomi dives into Android TV dongles with a 1080p-capable Mi TV Stick

Xiaomi dives into Android TV dongles with a 1080p-capable Mi TV Stick

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr