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The Urbz: get hip now!

Ooh, so urban...

It's Sims in the city! Alas, after poor console sales of the Sims, EA decided it needed to get more hip with its latest offering, opting to strip away the basic Sims formula, replacing it with glitz & glamour, and of course, attitude. The Urbz is basically a popularity contest, and not unlike real life, you succeed by wearing the right clothes and telling people what they want to hear (don't worry, for you real life losers EA provides all of the right choices, all of the time). There's little here to appreciate beyond the somewhat entertaining character animations, as the entire game can be unlocked in a matter of hours. Perhaps the greatest lesson the Urbz has to offer is, when you strip away the fashion trends, all social crowds are the same.

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