Persistence of Vision Shoes…
By Phillip Torrone 
posted Aug 5th 2004 4:07PM
posted Aug 5th 2004 4:07PM
Earlier we covered the "Spin Time" gadget that uses little LEDs to create messages in the air when you spin it, using the same principle responsible found in those "floating clocks" and used to create the illusion of motion in movies. And now there's even that Nokia phone that does the same thing, so with all the recent interest we thought it worth mentioning that a few years ago we made a pair of basketball shoes that could spell offensive things to the other team (and fans) when you ran down the court. And then ya get worked.
Perhaps using your nipple as the background of the first promotional shot was a bad idea...
that's a desk, made of wood. but it is in fact, made of nipple wood.
Not going to show us how you did it? Tease.
Check out the ROPOD (http://www.ugcs.caltech.edu/~sethml/ropod/).
A few years ago the Newman-Haas Champcar team used similar technology to display advertising on its wheels. Indy-style cars don't have much usable sponsorship adspacem so they thought it might help to make every square-inch count.
The technology was called WheelFX