Sony goes for the low-end

Sony must really be feeling the heat or something because after aiming mainly at the higher-end of the PC market ever since they introduced their first VAIO back in the mid-Nineties, they're now changing course a little bit and heading straight into eMachines territory with a new line of less expensive low-end PCs. For a while Sony was one of the few players that could even manage to get mentioned in the same breath as Apple when it came to PC design, but the world is a different place now and it's definitely been getting tougher and tougher to convince people to pay a premium for a nice case with the all of the bargain basement PCs that are flooding the market these days. No specifics about the line itself or how low they really will go, but we suspect they'll want to get the first models out before the big holiday shopping season.