mmcAchin' for some Robbie but your iPod is in the shop?  Fret not, for Robbie Williams' new album is being made available on MMC multimedia cards.  The cards, produced by EMI Records and The Carphone Warehouse, include Robbie's complete album plus video content.  So the idea is this: hip Robbie Williams listener (are you out there?) buys new album on MMC card.  Hip listener slips Robbie's new album into his phone and jams out like he knew he could.  While MMC-capable phones are still pretty rare, this is an interesting experiment and potential precedent.  Expect Carphone Warehouse to strike similar deals with other musicians and content providers (say, for ringtones and games) in the near future.

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Get your Robbie Williams fix on MMC