Tag Heuer's MONACO Sixty Nine is business up front, party in the back

Tage Heuer MONACO Sixty-nine

Tag Heuer's been showing off a new concept design for a watch that's business up front, party in the back. Their new double-sided MONACO Sixty Nine has a mechanical hand-wound movement on one side when you want to keep it old school, and then flips around to reveal a quartz digital time piece when you want bring things into the 21st century. Anyone else smell yet another one of those "It'll take you from the boardroom to the __________" ads?

[Via Reluct.com]