SMS Advertising Hits the Streets


Mysteriously, an enormous banner showed up on Canal Street here in New York this past week that urges you to send a text message to '46691' with 'innw?' in the message. Turns out, it's Doritos ad that responds, "Doritos: what does 'innw?' mean? U culd win cul stuf frm Doritos, incl ipods, DigiCams, DVDs + mor! Reply w/ur best guess what it means now." Then you're rerouted to a website and have to enter a series of codes to see if your response is right. We just spent the past six hours entering in different guesses, who doesn't want cul stuf?

[Thanks, Ian Curry]