DirecTV and TiVo strike new marketing agreement
Dizzam, maybe we spoke too soon about TiVo and DirecTV falling out of love. Terms of the deal were not disclosed, but the two companies just signed a new marketing agreement extending their current contract to allow each company to sell and distribute TiVo's new "advanced advertising capabilities" in DirecTiVo boxes (and you can probably guess what they're mean by "advanced advertising"). This doesn't mean that their current marketing agreement will continue on past 2007 (like we said, the terms of the deal were not disclosed), but at least they're getting along well enough to work something like this out, right?
[Thanks, Ron]
