Hitachi Bling

Occasionally the posts just write themselves:

While the ultimate fashion accessory of recent popular culture is flashy jewelry — known by its street name "bling" — Hitachi Global Storage Technologies is today saying high-capacity, miniature hard drives are the new "bling" for their ubiquity and desirability among the consumer digerati.

We're officially never using the word "bling" ever again. And we apologize for all our earlier abuse of the term.

P.S. - "Digerati" is out, too.

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Tastemaker Hitachi declares microdrives the new "Bling"