Okay, try to follow along here: the Consumer Electronics Association did a study wherein around 1,600 men
and women were surveyed in order to find out what "What Women Want" when it comes to electronics (note:
please save that totally obvious joke for less wholesome comment threads than ours). The results were analyzed by a
panel of so-called industry experts, who then arbitrarily picked products that they felt "best matched women's
desires" in eight different categories. For the "digital imaging" category, the 6GB Hitachi Microdrive
3K6 emerged as victorious, which has lead Hitachi to declare that the mini hard drives are "A Girl's Best
Friend" (after having already
annointed them, ahem,
the new "bling" ), even though these drives are more likely to
be found capturing pictures in a war zone than snapping shots of "that hot guy" in the club. Nonetheless, the
3K6 will be featured at CEA's "Technology is a Girl's Best Friend" CES product showcase, where we'll be first
in line to see this small piece of plastic in its display case. So please, can our five female readers help us out on
this one and let us know if Hitachi is preaching the gospel or just spinning its platters?
posted Dec 29th 2005 9:00PM
I'm curious what the other stuff is. My sister is a girl (I think) and she usually likes small electronics, like the iPod mini, cause it's cute and fits in her impossibly small purses.
I'm a girl and that doesn't interest me in the least.
Wow. Thats nowhere near my digital imaging "best friend".
I can imagine some really cool gadgets happens to depend on a microdrive, but the microdrive itself? I don't think so.
Let me know if you find out what they are smoking over at the CEA.
I suspect that the girls might prefer A LaCie 8GB usb 2.0 flash drive. It only comes in orange, but if its capacity you want, not RHINESTONESthis is for You! Cost is $150.
I'll have whatever the CEA's having. I can really see hot babes carrying geeky hard drives around.
i have this microdrive and i love it.. of course i'm a guy.
Hey CEA members... put the crack pipes down and back away slowly. I am a diehard gadget-obsessed female and this drive has never even been a blip on my radar. This claim is truly laughable.
A couple podcasts ago, they were talking about how "bling" was banned from Engadget. haha.
I consider myself a bit of a gadget geekess, but this does nothing for me. But do you know where I can get the belt without the microdrive?
Gotta be kidding me...first, you have way more than 5 female readers. Second, I'd rather have the digital SLR than the microdrive...no "bling" please.
Gadget Gal
Doesn't that drive live in the iPod mini? I'm sure that is a big item for the ladies lol
Now those mini hdds on chains are truly sweet.
Cheers
carol
"I'm a girl and that doesn't interest me in the least."
NO GIRLS ON TEH INTARWEBS
I'll pass. I'm a 26 year old female and quite a gadget geek, but that doesn't interest me at all.
So, I guess size really /doesn't/ matter...
This is funny yeah, T and A for P R.
That is the most ridiculous claim, maybe ever. the experts might try talking to an actual woman next time...if these guys are allowed out in public between medication times...
Ew. I have a Sony Cybershot 5MP, and that's more than enough for me. Also, anything that has the word "Bling" in its advertising automatically = no.
Eh, I was looking at getting a microdrive this weekend, but only because I want to maximize the capacity/minimize the number of storage cards for my PDA. Now that I've seen this, Hitachi is off the list...but, y'know, if they made them in pink...
aint nothin wrong with a lil baby fat fat
nice muffin top
Cool... Just what my robot girlfriend wanted!
Great picture ;).
Works for me! But then I'm a computer nerd gal who has your RSS feed on my Google just waiting for stuff like this.
I'll pass.
any woman gadget-obsessed enough to wear a HD belt like this probably should consider buying a torso like the one in the picture first, or, failing that, a mannequin of same.
Hum, such microdrives ARE cool I think but 'womens best friend'? LOL
Hitachi is spinning its platters. "Bling" is automatically a no for me too.
Sorry boys. The future's in flash, not bling. Gimme, gimme those gigs 'n pack 'em into something so small I can wear 'em as earrings.
Shiney.
i'd hit that :D
Ugh, I'm sick of gadgets being made pink and sparkly for the female consumers. All these girls started showing up at my school with pink iPod minis, and none of them understood what 4 gigs meant, that it was smarter to just pay the extra $50 and get a much bigger normal iPod, or what that little apple symbol was on the back. But anyways, a girl that likes stuff just because it's pink and sparkly is probably not going to own anything that isn't an iPod because it has to do with the actual computer, and that's just "geeky and uncool".
Well said posters. But I'm thinking that the target of Hitachi's pseudo-masochistic thought train may be the 'average,' non-geek female. Any geek (male or female) would know that one bit of digital storage is like another; all that matters is size, speed, capacity, form, etc. In this respect the Hitachi drive is big but no super-standout.
The non-geek female might indeed love a nice bit of digital memory for her prada sidekick III or what-have-you. Add some ice and you've got a sweet ad campaign. Just as sweet as all the other lame-duck ad campaigns out there with a bit of booty backing them. . . .
_m/ ROCK!
Ha! A Hitachi may be a girl's best friend, but it ain't that Hitachi. It's this one.
I'm hi-tech female working in a tech company for 12 years and haven't bothered looking into microdrives for my 8 megapixel camera. I'll stick with my faster, more rugged, less power eating solid state CF instead, which I can toss about the room with no concerns of lost data.
Coming from the company that makes the Magic Wand this is hilarious.
Keep spinning those platters, Hitachi. Girls want microdrives? Somebody skewed those results big time.
I'm female, and contrary to most of the others commenting here I do think the 6GB microdrive is awesome and it is on my list of things to buy. That said, I HATE the way they're hyping it. I'm female, I'm technical, and I have a BRAIN. Something the PR team at Hitachi seems to be lacking.
If I remember correctly hitachi makes something else a girl might want more.... maybe they meant that it does start with an M...
Everyone knows girls don't like microdrives--- Since when is being SMALLER a "pro" in a girl's desires?
Size does, indeed, matter.
haha. I was gonna say that you're dreaming if you think only five of our kind read you, but I was beaten to it.
And no, this does nothing for me. Microdrives are great and all, but wearing one on a belt? C'mon.
the girl on the pic has a nice body from what i can see and can display the product well.. damn advertisers haha
anyways.. i doubt anyone wold actuallY BUY it tjhoug..
Guy here, but I have 5 older sisters (no brothers) and I know each of them well enough to say that they are not interested in wearing that garbage.
On a completely unrelated note, can we please get an April O'Neil-type "turtle-com" for the ladies? That's the shit they'll go for. Technology that helps them powder their noses.
I can bare children, but I have no interest in this either.
Being a techie girl..i think the 6gb microdrive is freaking SEX-SEEEEEEE. i bought one for myself a few days ago and i'm in love with it.
Yeah, looks like the geeks at Hitachi were tired of calling 1-900 numbers, so they just made up this study to talk to some girls.