Hitachi claims the Microdrive is "A Girl's Best Friend"

Okay, try to follow along here: the Consumer Electronics Association did a study wherein around 1,600 men and women were surveyed in order to find out what "What Women Want" when it comes to electronics (note: please save that totally obvious joke for less wholesome comment threads than ours). The results were analyzed by a panel of so-called industry experts, who then arbitrarily picked products that they felt "best matched women's desires" in eight different categories. For the "digital imaging" category, the 6GB Hitachi Microdrive 3K6 emerged as victorious, which has lead Hitachi to declare that the mini hard drives are "A Girl's Best Friend" (after having already annointed them, ahem, the new "bling" ), even though these drives are more likely to be found capturing pictures in a war zone than snapping shots of "that hot guy" in the club. Nonetheless, the 3K6 will be featured at CEA's "Technology is a Girl's Best Friend" CES product showcase, where we'll be first in line to see this small piece of plastic in its display case. So please, can our five female readers help us out on this one and let us know if Hitachi is preaching the gospel or just spinning its platters?

[martin @ Dec 29th 2005 9:34PM]

I'm curious what the other stuff is. My sister is a girl (I think) and she usually likes small electronics, like the iPod mini, cause it's cute and fits in her impossibly small purses.

[K @ Dec 29th 2005 9:43PM]

I'm a girl and that doesn't interest me in the least.

[Angelica @ Dec 29th 2005 9:45PM]

Wow. Thats nowhere near my digital imaging "best friend".

[Margaret @ Dec 29th 2005 9:53PM]

I can imagine some really cool gadgets happens to depend on a microdrive, but the microdrive itself? I don't think so.



Let me know if you find out what they are smoking over at the CEA.

[Burt Kaufman @ Dec 29th 2005 9:57PM]

I suspect that the girls might prefer A LaCie 8GB usb 2.0 flash drive. It only comes in orange, but if its capacity you want, not RHINESTONESthis is for You! Cost is $150.

[Woofy Snickleback @ Dec 29th 2005 10:11PM]

I'll have whatever the CEA's having. I can really see hot babes carrying geeky hard drives around.

[pintomp3 @ Dec 29th 2005 10:25PM]

i have this microdrive and i love it.. of course i'm a guy.

[PixelBrat @ Dec 29th 2005 10:27PM]

Hey CEA members... put the crack pipes down and back away slowly. I am a diehard gadget-obsessed female and this drive has never even been a blip on my radar. This claim is truly laughable.

[Handsome Jon @ Dec 29th 2005 10:27PM]

A couple podcasts ago, they were talking about how "bling" was banned from Engadget. haha.

[Michelle Alexander @ Dec 29th 2005 10:46PM]

I consider myself a bit of a gadget geekess, but this does nothing for me. But do you know where I can get the belt without the microdrive?

[gadget gal @ Dec 29th 2005 10:49PM]

Gotta be kidding me...first, you have way more than 5 female readers. Second, I'd rather have the digital SLR than the microdrive...no "bling" please.



Gadget Gal

[Mike @ Dec 29th 2005 11:02PM]

Doesn't that drive live in the iPod mini? I'm sure that is a big item for the ladies lol

[carol79 @ Dec 29th 2005 11:06PM]

Now those mini hdds on chains are truly sweet.



Cheers

carol

[Anonymous @ Dec 29th 2005 11:17PM]

"I'm a girl and that doesn't interest me in the least."



NO GIRLS ON TEH INTARWEBS

[Jordan @ Dec 29th 2005 11:42PM]

I'll pass. I'm a 26 year old female and quite a gadget geek, but that doesn't interest me at all.

[Bob @ Dec 30th 2005 12:10AM]

So, I guess size really /doesn't/ matter...

[soopergooman @ Dec 30th 2005 12:11AM]

This is funny yeah, T and A for P R.

[gadget woman @ Dec 30th 2005 12:38AM]

That is the most ridiculous claim, maybe ever. the experts might try talking to an actual woman next time...if these guys are allowed out in public between medication times...

[chelkitty @ Dec 30th 2005 12:44AM]

Ew. I have a Sony Cybershot 5MP, and that's more than enough for me. Also, anything that has the word "Bling" in its advertising automatically = no.

[Devon @ Dec 30th 2005 1:08AM]

Eh, I was looking at getting a microdrive this weekend, but only because I want to maximize the capacity/minimize the number of storage cards for my PDA. Now that I've seen this, Hitachi is off the list...but, y'know, if they made them in pink...

[rich @ Dec 30th 2005 1:22AM]

aint nothin wrong with a lil baby fat fat

[Cags @ Dec 30th 2005 2:18AM]

nice muffin top

[Kismet @ May 22nd 2007 6:30PM]

Cool... Just what my robot girlfriend wanted!

[Eric N. @ Dec 30th 2005 3:11AM]

Great picture ;).

[Nancy @ Dec 30th 2005 4:15AM]

Works for me! But then I'm a computer nerd gal who has your RSS feed on my Google just waiting for stuff like this.

[SushiGirl @ Dec 30th 2005 6:54AM]

I'll pass.

[cuby @ Dec 30th 2005 7:00AM]

any woman gadget-obsessed enough to wear a HD belt like this probably should consider buying a torso like the one in the picture first, or, failing that, a mannequin of same.

[Caffeinated John @ Dec 30th 2005 7:15AM]

Hum, such microdrives ARE cool I think but 'womens best friend'? LOL

[Rizky W @ Dec 30th 2005 7:56AM]

Hitachi is spinning its platters. "Bling" is automatically a no for me too.

[Miranda @ Dec 30th 2005 8:58AM]

Sorry boys. The future's in flash, not bling. Gimme, gimme those gigs 'n pack 'em into something so small I can wear 'em as earrings.

Shiney.

[thomas_h @ Dec 30th 2005 9:56AM]

i'd hit that :D

[Sarah @ Dec 30th 2005 12:14PM]

Ugh, I'm sick of gadgets being made pink and sparkly for the female consumers. All these girls started showing up at my school with pink iPod minis, and none of them understood what 4 gigs meant, that it was smarter to just pay the extra $50 and get a much bigger normal iPod, or what that little apple symbol was on the back. But anyways, a girl that likes stuff just because it's pink and sparkly is probably not going to own anything that isn't an iPod because it has to do with the actual computer, and that's just "geeky and uncool".

[tracheopterix @ Dec 30th 2005 12:29PM]

Well said posters. But I'm thinking that the target of Hitachi's pseudo-masochistic thought train may be the 'average,' non-geek female. Any geek (male or female) would know that one bit of digital storage is like another; all that matters is size, speed, capacity, form, etc. In this respect the Hitachi drive is big but no super-standout.



The non-geek female might indeed love a nice bit of digital memory for her prada sidekick III or what-have-you. Add some ice and you've got a sweet ad campaign. Just as sweet as all the other lame-duck ad campaigns out there with a bit of booty backing them. . . .



_m/ ROCK!

[Bryce @ Dec 30th 2005 12:32PM]

Ha! A Hitachi may be a girl's best friend, but it ain't that Hitachi. It's this one.

[Digigirl @ Dec 30th 2005 12:45PM]

I'm hi-tech female working in a tech company for 12 years and haven't bothered looking into microdrives for my 8 megapixel camera. I'll stick with my faster, more rugged, less power eating solid state CF instead, which I can toss about the room with no concerns of lost data.

[RaslDasl @ Dec 30th 2005 1:20PM]

Coming from the company that makes the Magic Wand this is hilarious.

[free games @ Dec 30th 2005 1:38PM]

Keep spinning those platters, Hitachi. Girls want microdrives? Somebody skewed those results big time.

[MLoughry @ Dec 30th 2005 8:53PM]

I'm female, and contrary to most of the others commenting here I do think the 6GB microdrive is awesome and it is on my list of things to buy. That said, I HATE the way they're hyping it. I'm female, I'm technical, and I have a BRAIN. Something the PR team at Hitachi seems to be lacking.

[j @ Dec 30th 2005 9:54PM]

If I remember correctly hitachi makes something else a girl might want more.... maybe they meant that it does start with an M...

[The ZeroCorpse @ Dec 30th 2005 9:55PM]

Everyone knows girls don't like microdrives--- Since when is being SMALLER a "pro" in a girl's desires?



Size does, indeed, matter.

[Julenka. @ Dec 30th 2005 11:33PM]

haha. I was gonna say that you're dreaming if you think only five of our kind read you, but I was beaten to it.



And no, this does nothing for me. Microdrives are great and all, but wearing one on a belt? C'mon.

[fhqwads @ Dec 31st 2005 12:10AM]

the girl on the pic has a nice body from what i can see and can display the product well.. damn advertisers haha





anyways.. i doubt anyone wold actuallY BUY it tjhoug..

[Slac @ Dec 31st 2005 2:13AM]

Guy here, but I have 5 older sisters (no brothers) and I know each of them well enough to say that they are not interested in wearing that garbage.



On a completely unrelated note, can we please get an April O'Neil-type "turtle-com" for the ladies? That's the shit they'll go for. Technology that helps them powder their noses.

[lan @ Dec 31st 2005 4:29PM]

I can bare children, but I have no interest in this either.

[Jen @ Jan 1st 2006 4:21AM]

Being a techie girl..i think the 6gb microdrive is freaking SEX-SEEEEEEE. i bought one for myself a few days ago and i'm in love with it.

[Keyur @ Jan 3rd 2006 1:11PM]

Yeah, looks like the geeks at Hitachi were tired of calling 1-900 numbers, so they just made up this study to talk to some girls.