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Bungie disowns ilovebees2.com

I forgot to mention that Bungie also called ilovebees2.com a "fake" insofar as that term relates the shady world of viral maketing campaigns and their company. In fact they seem sort of insulted that anyone would accuse them of using the same gimmick twice. Is bees2 promoting a game? Selling life insurance? Or just gratifying some bored web designer's ego?