Pay for Character Transfers Coming Soon?

Terra Nova reports the interesting tidbit that character transfer on-demand could soon be available - at a cost. While community managers on the official forums have, in the past, confirmed that Blizzard's plan has been to have realm-wide transfers available for a fee, no details or ETA has ever been provided. Terra Nova informs us that a customer service call resulted in an automated message about character transfers, which was then confirmed by a live customer service representative. I think I have a couple of characters that I'd jump on the opportunity to move, but I suppose this would depend on the fees involved - after all, such transfers in Everquest cost $75.