Save the booth babes
Just as I'm getting psyched for my first trip to E3 on behalf of 360Fanboy and Joystiq, commenter Sinz points me to a buzz-killing story about the crackdown on booth babes at this year's expo—as if covering a few glistening breasts will make Senator Cankles call off her dogs. (I swear I saw this article a while back, but blocked it out because it seemed so wrong):
ESA has stated that the rules will be firmly enforced for E3 2006, and that those who ignore them will be penalised. The handbook continues: "The Board has adopted an amendment to the current Character of Exhibit/Attire Policy enforcement. Exhibitors will receive ONE verbal warning when a violation of the policy is encountered. Should another violation occur, the ESA will impose a $5000 penalty, payable immediately on-site and require that models comply with the dress code before returning to the floor."
..."E3Expo is first and foremost a business show, and policies such as this one help create an environment not only "where business gets fun", but where business gets done."
So I finally score a press pass and now they're going to start enforcing the rules. Whose wife got on the committee? Let's be honest: E3 without a bevy of nerd-tantalizing semi-clothed babes is like Christmas without Santa Claus. I feel like I'm at the center of some cosmic joke. Hopefully, once the doors close the powers that be will drop the PC mumbo jumbo and bring on the Rumble Roses jello wrestling team.
By the way, if you're not a highly trained media professional like myself, but still want to check out the girls (or lack there of) and other excitement at E3 2006, Microsoft is holding a sweepstakes for Xbox Live members.
[Thanks Sinz & Tomcats]
