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Beta invites for raiding guilds?


Multiple threads on the forums have popped up today asking about mails claiming to come from Blizzard (that is to say, an e-mail address ending in @blizzard.com) requesting the names and e-mail addresses of 25 players for beta invites. Is this real? A hoax? A scam? Responses in the forums have ranged from calling it out as an obvious scam, to saying that it's a known fact that Blizzard has been looking for raiders to test the newest raid content.

Well, Tseric has replied to one such thread dodging the scam issue entirely, telling us the following: "The players invited to the beta have a rather broad demographic, so looking at it as only raiding guilds being invited into the beta is simply inaccurate." This seems to kill the scam angle and open up another question -- if Blizzard isn't simply picking out raiding guilds for these out-of-the-blue beta invites, who are they picking? (And what do I have to do to get one? Huh, Tseric?)