There is no PlayStation HUB, only PlayStation
Just when we were getting used to calling Sony's as-yet-unnamed online service PlayStation HUB, Sony goes and pulls the marketing rug out from under our collective (and terribly presumptuous) feet. Sony's Kaz Hirai recently told Next Generation that they have a philosophical difference with their competitors when it comes to branding their online service. In other words, no PlayStation Live or PS3Connect24. Says Kaz:
"What we don't do however is have a brand name for the network service, you know, like PlayStation Online or PlayStation Live, and this is because we don't we don't see a 'PlayStation offline.'"
Sony insists the service will be free for consumers and flexible for publishers. Of course, this reminds us of the similarly free and flexible -- and poorly supported -- online services seen on the PS2 and the PSP platforms. Before we get needlessly worried that the PS3's online service will be another poorly supported, nameless offering, we'll wait to learn more during Sony's Gamer's Day event in San Francisco later today.
[Thanks, theinvisiblemooseman]
