Ride the Whip in Pimp My Ride

For those of you who thought it was blasphemy that West Coast Customs is included in LA Rush, I'm sorry to tell you that the MTV series, Pimp My Ride, that made WCC a household name is getting its own video game.

While I don't fully understand the need for a Pimp My Ride video game, obviously somebody thought they could make a lot of money from it. And according to the game's brand manager, Steve Wiliams, "Pimp My Ride the video game only makes sense." Sure Steve, if you say so. And hey, any game that lets you Ride the Whip can't be all that bad, right?