Solving the playb3yond advertisements, baby and all

That title worked out better than I thought, if you like nursery rhymes. Let's get right to the meat of this article -- Peter Dille, SCEA Head of Marketing, talks about the different advertisements: how they were born, raised, and brought to fruition. The baby was spawned from Sony's desire to "have a brand spot that was provocative and would evoke emotion and imagination." The Rubik's cube "was a creative way to get a feature/function benefit across - the Cell Processor is powerful and smart - in a simplistic, clean, metaphorical way." How about the SIXAXIS commercial? It's like the Wii commercials -- showing the functionality of the device in a metaphoric way. There is a ton of more interesting material in the original article, but we'd rather leave it for your enjoyment -- our summarizing it would only detract from its value.