British pols look to teach parents about game ratings
Website MCV reports that prominent members of British parliament will work with various groups in early 2007 to create a policy to educate parents "protect children" from violent video games. Looks like politicians and the game industry are learning to play nice and work through their issues. Following the "interesting" announcement two weeks ago that US Senator's Clinton and Lieberman would work with the games industry in support of an ad campaign to teach parents about the ESRB rating system, it looks like the British will follow their lead.
Labour party member Keith Vaz says the discussion will center on implementation of TV advertising to educate parents. The meetings will include politicians, industry reps., retailers and parents. Vaz says, "It's an opportunity to reach a consensus on what actions, including a potential television advertising campaign, should be implemented to protect the UK's children." Whatever gets these guys thinking it'll get them reelected and moves them along to bother another industry is fine by us.
