In a move that will
probably surprise no one, Rolls Royce has decided to make Sirius
satellite radio standard in all of their vehicles, along with a lifetime subscription to the service (whether this
refers to your lifetime or the car's is unclear). For the price of a Rolls we think you should get not only Sirius but
XM, satellite TV, broadband Internet, digital radio, and full plumbing as well, but that's neither here nor there.
Sirius seems to be an obvious fit for the high-end manufacturer's reputation, because Howard Stern's raunchy and expletive-filled show
exactly what you want customers to associate with a company that your execs tout as "synonymous with the highest
level of luxury, performance and quality in the automotive world."