HDTV awareness high, but purchase plans still low
Nine out of ten Americans have heard of HDTV but only 15 out of 100 are planning a high-def purchase these days. So the awareness is there, but the intent to adopt isn't. Is lack of content holding folks back? Perhaps, but the choices have steadily increased and events like the Super Bowl, March Madness and the Olympics certainly help. Could it be price? Sure, that's a factor, but one that becomes less of an issue every week if you watch the local ads at electronic retailers. Our thought is that it's just a general confusion with too many technical terms, formats and a lack of clarity with specifications and advertising.
If 2006 is to be the "Year of HDTV" what will it take?More ads? Better consumer education? All of the above and more?
