If Microsoft offered you the opportunity to enjoy the full benefits of Xbox Live for free provided you agree to view advertisments, would you go for it? (Not that Microsoft has offered such an option, we're just askin'.) Possible advertisments that could be inserted into the Xbox Live experience for subscribers who choose the "ad supported" route instead of the current $50 annual fee for an Xbox Live Gold subscription plan:
- interstitials: one full-screen, 20-seconds ad per two hours of cumulative use (not to be displayed in the middle of a game)
- blade ads: The Xbox 360 interface could sport a new "blade" titled "special offers" that would feature gamer-relevant offers from advertisers
- interface ads: banner advertisements throughout the Xbox 360 interface
- leaderboard ads: Xbox Live leaderboards could display advertisements to either side of the leaderboard. Imagine: "Victoria's Secret proudly sponsors Dead or Alive 4 leaderboards"
- in-game ads: Gamers tend to dislike the idea of in-game ads, but there are numerous non-play screens that gamers must stare at when they're waiting for a race, team battle, or fight to start. These spaces could be enlivened by full-motion video or flash advertisements.