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Sony announces wholesale Blu-Ray movie prices

Sony
Blu-Ray discs

The price might sound high, but when you realize these are the same prices for DVDs when they originally came out in the '90s, it's not a tough pill to swallow. Sony announced that wholesale catalog Blu-Ray titles will be $17.95, while new release titles come in higher at $23.45. Retail prices will clearly be higher once some retailer profit is built in to the model, but it's a safe bet that we won't see titles in the $30 and up range.

How does this wholesale price sound to you? Is the higher resolution and prospect of additional features on a Blu-Ray disc worth this initial price point? Better yet, what retail prices for Blu-Ray content sound fair to you?