Apparently Harrison Ford uses an iPod to permanently borrow $100 million from his bank in the new Firewall flick. Rick Warner, over at Bloomberg, already critiqued it quite nicely: "I don't doubt that computerized banking is ripe for theft, but the way Ford does it [sic] seems as far-fetched as James Frey's resume."
While I think it's great that the iPod and Apple are receiving all this fantastic buzz, I'm having a hard time understanding how silly product placement like this benefits anyone, let alone who instigated it. How far is stuff like this going to go? Are we going to see exploding iPods hurled down hallways to destroy genetically modified monsters in a forthcoming sequel to Doom? Here's hoping Harrison doesn't have to decode an ancient culture's chant with nothing more than his 'trusty' iPod in Indiana Jones 4.