Sometimes the hardest words to say are
"I'm sorry," followed closely by "please allow us to upgrade your TV's firmware." Sony
is now in the position to utter both of those phrases, thanks to
a curious error in their LCD and rear-projection sets that causes the TV to either stop turning off or stop turning on
after 1200 hours of operation. Apparently just unplugging the TV for 30 seconds resets the set and gives you another
1200 hours of normal use, but since the flaw may be present in up to 400,000 sets, Sony is offering free firmware
upgrades if you ask nicely.