Swisscom inks first deal to broadcast FIFA World Cup to mobile phones
In a sign of these technology times, Swisscom just signed a deal making them the first operator to acquire exclusive broadcasting rights of the '06 FIFA World Cup...to mobile phones in Switzerland. The agreement covers all 64 matches and includes the ability to broadcast live and/or delayed streaming transmissions of the games in addition to highlight clips. We can only assume that Swisscom will be making these broadcasts available over that DVB-H network they've been testing as of late but the deal doesn't specify or limit the transmission medium. One thing's for sure, there will be more of these announcements as vendors attempt to grab initial footholds in the race towards mobile digital TV.
[Via MocoNews]
