Krispy KremeSOE decided to take a new kind of action against Penny Arcade's latest dig on their reputation. Instead of going the email route, which would inevitably result in a Penny Arcade rebuttal, SOE decided to beat the witty comics at their own game. In light of Penny Arcade's harsh analysis, that is, comparing SOE's MMO partnership with Jim Lee to Krispy Kreme teaming up with someone's outbound orifice to pack excrement into donuts, SOE decided to send the gang a truckload of freshly baked goodness. 1,200 Krispy Kreme donuts in all.

"Well played SOE…well played indeed." -Gabe, Penny Arcade

This article was originally published on Joystiq.