Walt Mossberg gets his brain (DS) trained
They've sold Brain Age in Japan by the millions, used it to demonstrate disruptive market strategies (in multiple keynotes), and now the folks at Nintendo have dropped their brain-sharpening baby into the hands of Walter S. Mossberg.
Mossberg, the powerful Wall Street Journal tech writer, has wielded quite a bit of influence in the gadget world, even giving praise (with strong reservations) to the PSP and Xbox 360 when each of those platforms launched. But what does he have to say about Brain Age: Train Your Brain in Minutes a Day (for the DS)?
Walt actually likes the game... with a caveat, of course: his ability to knock down his purported brain age down to 20 (the youngest possible) in the course of a day "didn't inspire confidence in the program's scientific accuracy." But at least it was fun. And even if that creepy Kawashima head isn't fully localized yet ("the setting sun sure does put spots in my eyes"), at least the older mainstream--okay, Engadget--crowd will get some exposure to this supposedly beneficial game through this coverage.
[Thanks, Michael; image from the Radio And Internet Newsletter (RAIN)]
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