Adidas sponsoring free week of XBL Gold

Xboxyde has early word that shoe maker Adidas will sponsor a full week of free Xbox Live Gold May 8 -15. The promotion is called the "Xbox Live Football Free-For-All" and is designed to give Silver members a chance to show their online skills at FIFA World Cup 2006 leading up to the Xbox Cup this summer in Germany. There's also going to be a bunch of free XBLM content, which should be pretty good considering it's during E3. More details should follow when the event is officially unveiled tomorrow.

Topping Verizon's free XBL Gold weekend by five Midas-touched days is sure to generate good will among soccer fans and non-soccer fans alike. How about slapping a few more shoe ads up there and making online gaming free permanently?

[Thanks Tomcats]

This article was originally published on Joystiq.