I don't know about your town, but where I live, radio programming stinks. Why should I sit through six or seven songs I don't like, not to mention all those extremely annoying ads, just to hear one I do? Plus, thanks to podcasting, I can get many of the great NPR shows that I enjoy.
Apparently, I'm not alone. According to Bridge Ratings, terrestrial radio's penetration could drop from 94% to 85% by 2010. Nearly 30% of respondents between the ages of 12 and 24 stated that Mp3 player use accounted for their abandoning radio. While I'm not in that demographic, I certainly share the sentiment. My iPod blows radio away.
So, what's your take? Do you still listen to radio when your iPod is around?
[Via Micro Persuasion]