delighted to see ifoAppleStore reporting
that Apple will be releasing a new series of brochures and employee t-shirts in their retail stores to advertise the
wide range of creative capabilities their Macs and software offer to consumers. The cover of the 12-page brochure
(pictured) seems largely focused on advertising all the content-creating doors their award-winning iLife suite opens,
while the inside of the brochure features various Apple Store employees wearing t-shirts with help-related slogans such
as "I can help you go from shutterbug to photocaster."
Other strong Apple Store advantages that the
brochures boast are the various Creative, Genius and Mac Specialist employees staffed at the stores who are trained to
accommodate the various interests, hobbies and professions that Mac users have. The brochures advertise many more
unique facets of the Apple Store and Mac-buying experience, such as their free workshops and on-line Concierge
appointment scheduling service.
While I haven't been in an Apple Store in a while, all I remember from my
past experience is advertising that was almost entirely focused on making me buy an iPod. It's great to see Apple
putting their best foot forward with a campaign like this.