Get a Mac
It would seem that Apple's newest advertising campaign is called 'Get a Mac.' There is a new section of Apple's website entirely devoted to this (http://www.apple.com/getamac). There Apple lists a number of reasons why you should get a Mac:
Interestingly the site also debunks the usual arguments about not getting a Mac, which include:
Yes, Macs run Office
No, Mac aren't slow (thanks to Intel!)
Your old printer and other peripherals will work
Finally, Apple has posted all the 'Get a Mac' ads here (there are 6 of them in total).