Yeah, everybody is doing it, but there's always room for
one more media conglomerate to create overpriced mobile content for the masses. Universal Studios has just launched a
mobile unit, Universal Mobile Entertainment, that will provide mobile content based on Universal properties. Turns out
they'll be playing it pretty safe, with games, ringtones and mobile versions of existing video clips. Tie-ins will
include modern hits like "Battlestar Galactica" and classics such as "Jaws." They're also looking
into the possibility of doing mobisodes like those done for ABC's
"Lost" and Fox's "Prison Break," but nothing solid on that front yet.