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Paris Hilton as an E3 booth babe

The press release arrived with a subject line that screamed, "DON'T MISS THIS E3 CELEBRITY APPEARANCE."

A split second away from hitting the delete hotkey, I paused when I noticed that Paris Hilton was the celeb who'd be making an appearance. But this will be no typical Paris Hilton gaming appearance. This time, Ms. Hilton will be working the chubby hordes who visit the West Hall to snag her signature and maybe check out the game that will bear her name, Paris Hilton's Jewelry Case. (No joke.)

Paris will be hanging out (and we do mean hanging out) at the Gameloft booth (#2200) on Thursday for two hours. We wonder if she'll have to abide by the new E3 booth babe rules, which state: "Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the Show floor, all common areas, and at any access points to the Show."

Break the ESA's rules at your own risk, Paris. No sexual provocation, or we'll have you bounced. Be a good girl, got it?