Researchers at PARC have spent the past three years studying the social aspects of MMO's, and have come to some interesting conclusions
. In their minds, making the games better places to socialize and interact with others could mean an improved bottom line for the game developers - even though they may not realize it. From the article: "When faced with the decision, 'Do I put in another dungeon or do I improve the experience for (groups of players)?'" said Ducheneaut, publishers often say "'I'll put in another dungeon.' I think that's incredibly shortsighted."
So what do you think - do these researchers have a point, or do you prefer the development cycle as it is?