This particular instance comes from Guardian Unlimited and the writer catches two potentially crippling moves that will make or break the console. For starters, it's the design. Sony is wanting to move a console that dwarfs anything we've seen up to this point (and that includes the original Xbox). Size aside, the author says that by marketing a console that includes technology which is expensive to reproduce and ahead of cost-effective PC technology, they are driving away their customers.
Of course that's the idea here isn't it? Sony is trying to out-pace the technology to get it into people's homes at an early rate. This will work for some people, mind you, and that's what they're hoping for. However, the article continues with the claim that by smuggling Blu-ray in with the console, they could be acting too soon. It's not an established format, after all, so why try to force it on people? When it all comes down to it, the PS3 will sink or swim based on what the people want. It won't be long until we find out which one the people choose.