Hitachi to start $2.6 million brand marketing blitz in India
We know who Hitachi is. Chances are you do too. The big dogs at Hitachi want to make sure everyone in India does too. They are rolling out a large marketing campaign to promote its LCD and plasma line. India is growing very fast and Hitachi wants a piece of it. They are aiming for a 20% market share of the high-end LCDs and plasmas. They currently enjoy a 17% market share but who doesn't want more? Along with the marketing stuff, Hitachi plans on supporting this effort with increasing their product line that will include their DVD camcorders by years end.
