Uber-hip, SF-based GigaOM reacts to the death of E3 as we know it. Their mixed thoughts on the smaller, E3 Media Festival are as follows:
- Less (no) booth babes a good thing: "...the whole thing had become a public relations disaster that conveyed to the outside world the not-inaccurate impression that the industry was dominated by cheesy sexists oblivious to the vast market for games outside the 18-34 dude demographic."
- More game press, same result: "As described, the new 'targeted' version of E3 will cater even more aggressively to the gaming press. This is a problem, because gamer magazines and websites are notoriously uncritical of the industry's offerings, dependent as they are on advertising from the major publishers, and a readership comprised almost exclusively of young male fanboys."
- Less gamers equals more sequels: "In his announcement, ESA's Lowenstein says future E3s will create a 'more personal dialogue with the worldwide media, developers, retailers'... oddly forgetting to name, you know, gamers."