I used the question mark because nothing is set in stone here, but TUAW reader Ann-CA tipped us off to a report at the DVD Newsroom that Hollywood might actually be close to lifting some of their over-the-top restrictions on DVD burning. This slightly loosened grip on their content could allow for things like DVD burning kiosks (it better be a darn fast burner), and it could also give the green light to vendors like the iTunes Music Store to allow burning of purchased videos.
The panel in charge of making and (finally) rewriting these rules is called the DVD Copy Control Association, according to DVD Newsroom. This DVDCCA is currently working on licensing the encryption technology (Content Scrambling System, or: CSS - nothing to do with web design) to digital distribution services, which is the key to allowing video burning.
No ETA is offered on when these rewritten rules could see the light of day, or when video burning could arrive in the iTMS. If Hollywood's reaction times of the past are any indication (and I genuinely hope they aren't), however, we might all be using 7th or 8th gen iPods before we can watch iTMS video on something besides Apple-branded devices.