Of course, Apple's used to bashing other software makers (uh oh, now I'm going to have the Apple fanboys on my case). But I say-- why stop there? There must be a huge market in keeping people from playing WoW. How about an anti-WoW mouse that shakes uncontrollably whenever the client is loaded, causing you to be unable to even place an auction? Or an anti-WoW monitor that's made to go off right when you're able to grab the flag in WSG? Anything is possible!
Then again, maybe I shouldn't be so harsh with Apple. After all, this feature is "Because You Said So," so, there must be lots of parents out there who want their kids off of the game. And heck, if parental controls can rid us of those twelve and thirteen-year-olds begging for "epix" in the main cities, I'm all for it.