True, the new 7390 is the first 3G capable phone to grace Nokia's L'Amour series of fashion phones, but other than that, we're not too sure what the fuss is about. The 7360 is being re-announced here, perhaps on account of its new color and design options, and the 7373 seems to be a dead ringer for its older sibling, the 7370, with the exception of a upgraded camera. Nokia is calling "tribal art and ethnic decoration" the inspiration for their latest designs, which will be offered in several colors (for those looking for something slightly, shall we say, less pink) when shipments begin this fall.

As we mentioned, the 7360 is being re-launched to match L'Amour's new theme. It'll roll for about €200, which buys you a meager 160 x 128 display, integrated FM radio, and a VGA cam.

The 7373 takes the 7370's philosophy and upgrades the latter's 1.3-megapixel cam to 2 megapixels for good measure. The rest of the spec sheets stays the same, as best we can tell: integrated stereo speakers, Bluetooth, 320 x 240 display, video support, and so on. Europeans should be able to get their swivel on for something in the neighborhood of €350.

The crown jewel of the trio is the €450 7390, Nokia's first L'Amour model to rock 3G data (because fashionistas need UMTS too, after all). Besides the WCDMA goodness, Nokia's blessed the 7390 with a 3-megapixel shooter and a rather generous display on its exterior, which also features dedicated music controls.

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Nokia's L'Amour Collection adds three, sort of