Of course, if that broadcast does in fact turn out to be live, we will be providing our own, up-to-the-minute coverage, for you folks stuck at work or on a computer/connection not suited for streaming video.
Click the "Continue reading..." link to see the updates, posted newest-at-the-top. Also check out Engadget for pictures and a build-up to The Big One.
11:17 - Apple website and store now up
11:07 - Q1 2007; compatible with PC or Mac iTunes; $299
11:06 - no TV tuner in the set-top it seems, unless I'm missing something
11:00 - pulls media from computer; access trailers and iTunes Store selected content
10:56 - demo; hook it to a set top box or TV; interface is next-gen Front Row; big images
10:54 - 1/2 size of Mac mini; works with Apple Remote
10:52 - "like a mac mini"; iTV is temp name; big screen flat TV; power cord in back; USB, Ethernet, 802.11 wireless; component video; optical audio; HDMI
10:52 - "you can take content to a computer or iPod...but now: TV"; Apple will release a wireless box for the TV
10:52 - "one last thing": Q1 of 2007 "completes the story"
10:51 - wrapping it up
10:46 - Bob Iger on stage, doing the usual pimping - movies on iPod is "breakthrough" (HandBrake, anyone?)
10:44 - usage rights the same as TV shows (no burning?)
10:40 - download manager in iTunes; watch movie as it downloads; international in 2007
10:39 - "iTunes Store" is the new name; better interface on the home page; "near DVD quality" 640x480 resolution (meh); 5-6mb broadband download in 30 minutes
10:38 - new releases, 12.99$ preorders; same day as DVD release, after that $14.99; most titles $9.99
10:37 - Adding movies to the iTunes Store; all Disney-owned; 75 films -- Pirates and Cars available
10:36 - One More Thing...
10:28 - move iTunes media between multiple computers with iPod as the conduit!
10:26 - iPod management inside iTunes with Installer and tabs ("beautiful visual representation")
10:25 - 640x480 resolution videos in the store for TV shows
10:23 - iTunes 7: most sig. update ever; source list includes library for all media; Store has own section, so do devices; Top has new views; iTunes will load missing cover art if you have an iTunes account; Cover flow view: rapidly find album art on timeline
10:18 - now onto iTunes: 88% share of legal US downloads; 1.5 billion songs purchased and downloaded
10:17 - USB 2 dock included; one model: 1GB, "World's smallest MP3 player"; 12 hour battery - $79; ships October
10: 15 - iPod shuffle: 2nd gen introduced; size of iPod Remote; metal body with white click wheel
10:14 - new iPod ads; colored silhouttes with "flat" backgrounds
10:12 - double nano storage for same price; 52% volume reduction in packaging; 40% smaller charger, new armband, new lanyard headphones
10:12 - 24 hour battery for nano; black color nano added; 3 models: 2GB silver, 4GB all colors (except black), 8GB model in black
10:11 - second generation nano: mini body; aluminum and thinner than first nano (they can make it thinner?!); colors just like the mini
10:10 - new 80GB iPod; 20000 songs, shipping today
10:09 - purchase games for $4.99 from iTunes; works on all 5G models; new iPod $249
10:07 - new software features: quick search using letter scroll; games added (bejeweled, cubis 2, Mahjong, Mini Golf, Pac man, tetris, texas hold em, vortex, zuma); sophisticated graphics, high resolution
10:04 - iPod updates: brighter, battery upped to 3.5 hours for video; new heaphones (changed shape); iPod now offers gapless playback
10:03 - Discussing iPod + car connectivity...70% of 2007 models supported. Nike + iPod sports kit...Foot Locker impressed with shoe sales ("blown away"); 450,000 kits sold in 90 says
10:02 - Steve comes on after some Dylan.
9:58 - Engadget reports it's a small event, maybe 300-400 people.
9:51 - It's almost time. Anticipation fills the air like...like...that sweaty smell you get after working out...or something...