Yeah, we know that Toshiba and Canon promised us a complete line-up of SED TVs by March of this year, and we don't quite buy their "drop in LCD / Plasma prices caused the delay" excuse, but we'll let them off the hook just this once. According to the slacking partner companies, we should expect to see mass-market availability of SED HDTVs by 2008, just in time for the next major sports event / HDTV-push: the Beijing Olympics. The make or break factor for SED is how much it's going to cost consumers, so it's not encouraging to hear Canon chairman Fujio Mitarai say "we have not yet established the manufacturing technology for mass-producing SEDs at low cost." With the price of Plasmas and LCDs dropping all the time, they better figure out how to make SED TVs cheap, otherwise they run the risk of the benefits of SED -- CRT performance in an LCD sized package -- becoming irrelevant to the average consumer.

[Via HDBeat]

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