It looks like a few people, other than me, are buying movies from the iTunes Store. Disney's Bob Iger (which I think is a great last name) says that Disney made $1 million in revenue during the first week that their movies were available in the iTunes Store. This translates to about 125,000 movies being downloaded, and keep in mind that there are no free movies, unlike TV shows. Each of those movies was bought and paid. Iger went on to say that he expects Disney will make $50 million during the first year of availability in the iTunes Store.
I imagine this will get other studios interested in getting their archives up on the iTunes Store sooner rather than later.