"[Nintendo and their DS] are appealing to the same audience that Game Boy has always appealed to. And if you look at the adoption rate of the DS over the first 17 months, not only does it trail the PSP but it also trails their other platforms ... They're potentially losing some of their core audience and they're not really expanding beyond that, and we think we're expanding into a completely new audience as we did with PlayStation ... we'll dip down to the younger consumer eventually, and we'll ultimately appeal to that vastly Earth wide audience we carved out with the original PlayStation."
Does this mean Tretton believes Nintendo is trying to grow the market that PSX already expanded? There's no denying that the original PlayStation and even PS2 expanded the total number of console owners in the world, but the belief that the PSP and PS3 will expand to non-gamers without even trying is news to us.
Sony PlayStation 3 (late 2012)
Sony PlayStation Portable PSP-2000
Nintendo Wii console