The University of Connecticut has opened up bidding for developers to produce a Safer Sex Video Game. Although there was a mandatory pre-proposal teleconference to begin the process last week, we're talking about academia here, so everything is negotiable. To start, there is a 43-page document to download, which includes all the requirements for the project and qualifications for bidding.
Safe sex games are nothing new, especially as educators look for other outlets to communicate sexual education messages in countries with strict sex education policies, like the U.S.'s "abstinence only" programs.
The Europeans have taken a far more in-your-face approach to getting out safe sex messages with advertisements -- like the one seen above (minus our puritanical black bars) -- and games like Iffy Stiffy, Scratch My Box and Catch the Sperm.
[Additional info from IGDA Sex SIG]