WRU?Sony lacks a community man, a public personality who is more than just a mouth. Sony lacks a Major Nelson.

Microsoft's Larry Hryb has emerged as a personality capable of transforming the Xbox image from a cold, black box into a lively community of gamers, both hardcore and casual. What's more, he's built his celebrity on trust, successfully balancing his employer's expectations with honest commentary produced for the consumer's sake. In other words, he's likeable -- and he's selling the brand. Does Sony need that guy to succeed?

[Thanks, Joe]

This article was originally published on Joystiq.

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